TWIN Caching™: The Rise of IP Address Intelligence
Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal sources, and build audiences for re-marketing ad campaigns.
For companies that relied on this data, there is an alternative.
KickFire provides more accurate account-level data to track, identify, and retarget the companies visiting your website, and much more.
Use Google Optimize to engage website visitors with personalized experiences based on the visitor's company firmographics
Connect data from Google Marketing Platform with your other cross-channel marketing
Learn how to create audience segments based on company firmographics to target ads and adjust bids for visiting companies.
WATCHSee what keywords website visitors are searching for on Google and personalize website content based on company firmographics.
WATCHRemedy your need for Google’s Network Domain and Service Provider data with more accurate account-level identification.
WATCH5 ways integrating IP address intelligence into Google Analytics will make your account-based marketing strategy more effective.
LEARN MOREUse account-level data to serve remarketing ads to Google Search users based on company, industry, revenue, employees, and more.
DOWNLOADSet up is easy and can take as little as 15 minutes! You'll need Google Tag Manager and Google Analytics or Google Analytics 360.
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