California Consumer Privacy Act (CCPA)

At KickFire, we take privacy very seriously. We are constantly striving to maintain the highest level of compliance with all privacy laws. We firmly believe that every individual has a right to privacy and should have control over how their personal data is collected and used.

The California Consumer Privacy Act (CCPA) took effect on January 1, 2020, and granted Californians greater control over how their Personally Identifiable Information (PII) is collected, handled, and sold by organizations.

The bill states that every Californian has the right to:

  • Know what personal information is being collected about them
  • Know whether their personal information is sold or disclosed and to whom
  • Say no to the sale of personal information
  • Access their personal information

How Does KickFire Comply With CCPA?

KickFire’s proprietary method of IP address intelligence is strictly business/company focused, and therefore we did not need to make any changes to our technology in order to comply with CCPA.

For a closer look at how KickFire complies with CCPA, here are some details about our technology:

  • KickFire’s IP address intelligence identifies the company that visited the website, not the specific individual(s) within the company.
  • KickFire only provides company firmographic data, meaning we only focus on the attributes of a business.

As illustrated below, KickFire provides company information while personal data is not identified:

Account-Level Data Examples:

  • Company Name
  • Website
  • Company Address
  • Employee Count
  • Revenue Range
  • SIC & NAICS Codes
  • Company Social Media Profiles
  • Company Latitude & Longitude
  • Stock Symbol
  • ISP & WiFi Filters

Personal-Level Data Examples:

  • Full Name
  • ID Number
  • Home Address
  • Date of Birth
  • Telephone Number
  • Online Identifier
  • Gender, Race, Religion
  • Biometric Information
  • Economic
  • Social Identity

By focusing solely on account-level information, we are able to deliver the highest quality business intelligence to our customers while protecting the privacy of the individual.

Disclaimer: The above information is for educational purposes only, and is not legal advice.