Not only does KickFire for Google allow you to identify and segment the companies visiting your website, personalize your website, and enrich your standard reports with account-level data, it also enables you to:

• Retarget visitors
  • Gain insight into which companies are clicking on your Google Search Ads and engaging with your website
  • Create custom audiences based on first-party intent, company firmographic data, website engagement, and more
  • Leverage those audiences to serve remarketing ads, dynamically adjust bids, and exclude companies from seeing ads
  • See what keywords users are searching for on Google and create audiences based on those search terms
• Unite your data
  • Connect data from Google Marketing Platform with your other cross-channel marketing
  • Measure and analyze the performance of your website, digital advertising, SEO, email marketing, social, and more
  • Create interactive dashboards and beautiful, customized reports

KickFire for Adobe provides accurate account-level data to identify the exact companies visiting your website and deliver personalized content for your ABM strategy.

• See the companies visiting your website showing buying intent along with company firmographic data, such as:
  • Company Name & Website
  • Industry, Revenue Range, Employee Count
  • And more
• Engage your audience with personalized content and messaging
  • Use Adobe Target to engage website visitors with personalized experiences based on the visitor's company firmographics
  • Dynamically change navigation, greeting, banner images, recommended content, and Calls-To-Action
  • Experiment and discover what messaging engages your audience
• Deliver accurate account-level data to Analytics & Target
  • Expand traditional reports with valuable business intelligence
  • View company, industry, revenue and more beyond standard metrics
• Segment visitors for account-based marketing
  • Automatically uncover key target accounts based on: company firmographic data, Target Account Watchlists, or custom first-party data attributes through KickFire's MyAPI™